About 19 Paws Marketing

Practical marketing support for small and medium businesses — rooted in real experience, creativity, and a love of building genuine connections.

19 Paws Marketing - Paw Prints

Why “19 Paws Marketing”?

The name is a nod to my love of animals — and to one very special cat, Snowy. After losing a leg in an accident as a kitten, Snowy grew up with three legs but twice the spirit. At the time, with four other pets in the house, our “paw count” came to nineteen.

For me, it’s a daily reminder that marketing shouldn’t be cold or mechanical. It should be human, approachable, and built on real connections — just like the relationships we form in life.

Meet Nikki Evans

I’m a marketing professional with more than 20 years of experience across the field — from hospitality and gaming to digital consulting and small business marketing. Over the years, I’ve built websites, launched campaigns, managed teams, and most importantly, helped businesses grow in real and measurable ways.

As a former small business owner myself, I understand the pressures, the budget limitations, and the need for marketing that actually drives sales rather than just looking “pretty.” My goal is to make marketing simple, practical, and effective for SMEs.

19 Paws Marketing - Nikki
19 Paws Marketing - Services

What I’m Passionate About

  • Helping small businesses align marketing with their growth goals.
  • Creating websites that are easy to manage and built for results.
  • Building social media strategies that go beyond likes to real engagement.
  • Using AI and automation tools to save time, improve customer service, and streamline workflows.

Why 19 Paws Marketing?

Because you’ll work with someone who’s walked in your shoes. I won’t recommend flashy strategies that don’t fit your business — I’ll help you find the tools and tactics that actually work for your size, market, and budget.

19 Paws Marketing - Services

When I’m not working on marketing strategies, you’ll probably find me reading up on the latest in AI, listening to a great audiobook, enjoying time with my pets, or planning my next trip. Like good marketing, life should be a balance of curiosity, creativity, and connection.

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