Keyword research means finding out the actual words and phrases your potential customers type into Google when they’re looking for […]
Read MorePractical Marketing for Small & Medium Businesses
19 Paws Marketing, run by Nikki Evans, provides practical marketing for small and medium businesses: websites, SEO and analytics, social media, email, SMS and WhatsApp campaigns, and AI and automation. Nikki brings more than 20 years of agency, in-house and small-business experience.
📅 Free 2027 Marketing Calendar for SA Businesses
Plan your year in 20 minutes — not 20 hours.
Inside this calendar:
- ✓ Every SA public holiday and school term
- ✓ Major sports events, including the Rugby and Cricket World Cups
- ✓ Theme and awareness days to plan your content around
- ✓ NEW: an online event schedule with dates, venues and kick-off times, updated as organisers confirm
No fluff. Just the dates and details you need to plan.
Why Work With 19 Paws Marketing?
I’m Nikki Evans. With 20+ years across agency, in-house and running my own small business, I blend big-picture marketing strategy with small-business practicality.
I focus on measurable results and tools you can maintain, I help businesses build websites, grow visibility, and adopt digital tools that actually drive results — not just pretty pictures.
Services Designed for Growing Businesses
Choose the area you need most help with — each service is practical, results-driven, and built around your goals.
Marketing Consulting
Clear strategies and audits to align marketing with business and growth goals.
Digital Marketing & Websites
WordPress sites, SEO and analytics setup, social media and eCommerce options.
Direct Marketing & CRM
Customer Relationship Management setup, email/SMS/WhatsApp campaigns and automation.
Smarter Marketing with AI & Automation
AI isn’t just the future — it’s already here. From customer service chatbots to automated workflows, I’ll help you unlock tools that save time and increase impact.
- AI-driven customer support tools
- Marketing automation workflows
- Content creation & repurposing with AI
Insights for Small Businesses
Practical marketing tips, step-by-step guides and actionable ideas for SMEs. Short reads, real-world tactics, and tools you can implement this week. Read the Blog.
Why Your Small Business Still Needs a Blog in 2026
Yes — a blog is still one of the best-value marketing tools for a small South African business in 2026. […]
Read More
Does Your Small Business Website Need to Be Accessible? What South African SMEs Should Know
Website accessibility means building your site so people with visual, hearing, motor or cognitive disabilities can use it too — […]
Read MoreWhat Clients Say
Thanks to 19 Paws, we have moved from relying on our Facebook page to having a website and a LinkedIn platform which better serves our business.
Lynn
Business Owner
Instead of just relying on word of mouth, I now have a focused local SEO strategy, which means that people needing my services in my area, will find me by general internet searching.
John
Artisan
By creating automated responses, I can get all the information I need from a potential customer to be able to give them a realistic quote - saving me a lot of time and do-overs.
Tracy
Business Owner
Get Practical Marketing Tips in Your Inbox
One practical email every two weeks. No fluff. Unsubscribe anytime.
- Real tactics you can use the same week
- Free 2027 SA Marketing Calendar when you join
- South African case studies, not generic advice
- No spam, ever — unsubscribe with one click
Ready to Take the Next Step?
Complete a 2-minute checklist or book a free consultation to start your tailored marketing journey.